20:30Il nomethe name
再生
saisei/sa·i·sei/noun · Japanese
Playback. The word printed on the ▶ button of Japanese televisions, video recorders and remote controls.
See also 巻戻し rewind · 停止 stop · 早送り fast-forward
20:00Siglaopening titles
Brands you
wouldn’t
skip.
Saisei is a design and technology studio in Carpi, Italy. We make identities, websites, motion and campaigns for brands that want to be watched — not scrolled past.
We named the studio after a button. Everything we make has to pass the same test: would you press play?
Go on — the buttons work.
21:00Prima serataprime time
Now showing
Eleven premieres from the studio, 2023—2026.
Step into the control room ↓
20:50Carosello1957—1977
From 1957 to 1977, at ten to nine every night,
Italy sat down to watch ten minutes of advertising.
On purpose.
It was called Carosello. A whole generation went to bed right after it.
The ads were the show.
Today there’s a button for skipping them.
We make the kind nobody wants to skip.
21:00Prima serataprime time
The control room
You’re directing tonight. Hover a source to cue it, click to put it on air — or grab the fader and cut it yourself. Leave it alone and the autopilot keeps the show running.
PGM · In onda00:00:00:00
22:30Palinsestothe schedule
What’s on this week.
Six programmes, on air all year round. Tune in to one, or binge the whole season.
Programmi soggetti a variazioni — schedule subject to change, usually for the better.
23:00Intervallointermission
Ora esatta in studio · --:--:--
Le trasmissioni riprenderanno tra pochi istanti.
Programmes will resume shortly.
23:05Il metodohow we work
A mini-series in four episodes.
23:30Fuori ondaoff the record
Some of our best work airs under other names.
Around half of what leaves the studio never carries our name — by design. Agencies and studios bring us the brief, we produce it off camera, and it airs under their badge. Your client meets a hero. They never meet us.
- 01Your name in the credits
Strategy, identity, websites, motion — delivered unbranded, ready to present as your own.
- 02Sealed lips, signed NDA
No case studies, no “made by” in the footer. As far as anyone knows, we were never in the room.
- 03Extra hands, on call
Overflow weeks, odd skill gaps, deadlines that shouldn’t be legal. Plug us in, unplug us when it’s done.
Titoli di coda · end credits
23:50Linea direttathe lines are open
Pronto?
Tell us about the brand you’d like people to watch. We usually reply within 24 hours, and a lot faster if the subject line mentions espresso.
Scrivete a · write to
info@saiseimedia.com
00:00Saisei 1end of broadcast
Fine delle trasmissioni
That’s all for tonight. Buonanotte.